The Challenge
They needed a campaign that not only reached younger travelers, but also highlighted destinations beyond Tokyo and Kyoto. The goal was to spark curiosity, show authentic bucket list moments, and drive interest in less-discovered regions of Japan.
Our Strategy
Our team traveled through Japan, filming bucket list activities in different regions to create a diverse set of visuals. The outcome was ten short-form videos, designed as the first Instagram Reels for Japan Tourism Germany. By combining cultural highlights with modern storytelling, we helped the channel establish a vibrant identity and connect with new audiences right from the start.
The Results
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Multi-stop shoot
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Bucketlist Reels
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