Buckelist Japan
Producing fresh travel content to kick off Japan Tourism’s Instagram presence in Germany.
Category
Destinations
Platforms
Year
2020
Buckelist Japan
Producing fresh travel content to kick off Japan Tourism’s Instagram presence in Germany.
Category
Destinations
Platforms
Year
2020
The Challenge
Japan Tourism wanted to activate their German Instagram channel with fresh, engaging content.
Japan Tourism wanted to activate their German Instagram channel with fresh, engaging content.
They needed a campaign that not only reached younger travelers, but also highlighted destinations beyond Tokyo and Kyoto. The goal was to spark curiosity, show authentic bucket list moments, and drive interest in less-discovered regions of Japan.
They needed a campaign that not only reached younger travelers, but also highlighted destinations beyond Tokyo and Kyoto. The goal was to spark curiosity, show authentic bucket list moments, and drive interest in less-discovered regions of Japan.
Our Strategy
We built a tailored campaign with nearly a week of on-site production across multiple destinations.
We built a tailored campaign with nearly a week of on-site production across multiple destinations.
Our team traveled through Japan, filming bucket list activities in different regions to create a diverse set of visuals. The outcome was ten short-form videos, designed as the first Instagram Reels for Japan Tourism Germany. By combining cultural highlights with modern storytelling, we helped the channel establish a vibrant identity and connect with new audiences right from the start.
Our team traveled through Japan, filming bucket list activities in different regions to create a diverse set of visuals. The outcome was ten short-form videos, designed as the first Instagram Reels for Japan Tourism Germany. By combining cultural highlights with modern storytelling, we helped the channel establish a vibrant identity and connect with new audiences right from the start.
The Results
Multi-stop shoot
Bucketlist Reels
Avg. Views (Reels)
Get started
Your viral journey starts right here.
Book a free 15 min strategy call and we'll show you how to turn followers into customers.
Get started
Your viral journey starts right here.
Book a free 15 min strategy call and we'll show you how to turn followers into customers.
Get started
Your viral journey starts right here.
Book a free 15 min strategy call and we'll show you how to turn followers into customers.