Xanadu Villas

Driving long-term Instagram growth through influencer collabs and tailored content.

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Xanadu Villas

Driving long-term Instagram growth through influencer collabs and tailored content.

Back

Xanadu Villas, a luxury boutique resort on Zanzibar’s east coast, wanted to grow their digital presence and attract more international guests through Instagram.

Known for its private villas, world-class service, and unique beachfront setting, Xanadu needed a social strategy that matched its premium positioning. The goal was clear: expand reach, boost engagement, and showcase the resort as Zanzibar’s most exclusive villa experience to a global audience.

Our Strategy

We developed a long-term social plan combining influencer collabs, content shoots, and full social management.

To highlight Xanadu’s luxury identity, we produced tailored visuals on-site, showing both the resort’s lifestyle and its intimate villa atmosphere. We partnered with select influencers and managed contracts to ensure professional collaborations. By leveraging Instagram’s collab function, scheduling consistent posts, and handling all community engagement, we turned social media into a steady booking channel.

The Results